Rattled.
The person sitting next to me.
Nonplussed.
The book. On the table again.
The tall man. Vanished.
Lens Development
Here’s a realization that is rarely pleasant: your company’s website is missing its mark. It’s true for many companies, particularly if they change or evolve. Such a realization doesn’t have to be a problem. It simply calls for a website that unfolds from a new perspective: the eyes of your potential customers or clients. It requires a little courage sometimes to think outside of the box like that. Take it from us, from those who live and breathe to think outside of the box, it pays off.
have the note."
The person next to me agrees.
"Go ask the tall man."
"I don't know the neighborhood."
"He owns the bookshop at the corner."
Navigation & Design
It’s no fun to be lost or confused – in life or while viewing a website. We’ve all been there, though, at some point. We’ve all been to websites that overwhelm and confuse. What happens next? We usually click back to our Google search results. Here’s how to support the viewers of your website so they stay. Spend time developing a journey experience: a navigational framework and a design based on that framework.
"You know him then?"
"Not really. He's an eccentric
in love with paper and ink."
"I see."
I look down at the book.
Story & Content
If your company’s website is dated, it doesn’t connect with your viewers or potential clients. That’s just not good, no matter how you look at it. It’s not unheard of either. The good news? You can transform your site into a real dynamo that helps your potential clients turn to you for what they need. Here’s the key. Give time to creating great content (words and images). Anchor that content in the milieu of story. It lets you immediately connect with your potential clients. It’s how you transform your website.
the bookshop.
I shake my head at a thought.
Something doesn't feel right.
I look back over my shoulder.
And...